The American School of Milan is a non-profit school, founded in 1962 and located in the south of Milan. With about 900 students enrolled between the ages of 3 and 18, the ASM offers a course of study in English from kindergarten to high school diploma. Unlike the classical Italian education system, students who complete their studies at ASM will receive the International Baccalaureate Diploma and the American Diploma, thus having the opportunity to attend both European and U.S. universities.
The American School of Milan is committed to training tomorrow’s leaders, encouraging students to follow three core values: responsibility, respect and empowerment, and creating a sense of belonging to the ASM community, in some cases using Camaloon products. As Sara Griffith, Director of Admissions & Advancement, says, “building a welcoming environment and creating community spirit is neither simple nor standardizable […] but over the years we have noticed that products customized with our identity are a very useful tool in trying to achieve this goal. For example, the buttons we produced a few years ago with Camaloon (I love ASM), were a valuable and fun way to express our school pride in the community.
The American School of Milan has used bold, branded merchandise to promote the school. Visible objects that students and teachers always carry with them are especially valued. Like buttons to attach to backpacks, magnets, bags, lanyards, stickers, notebooks, etc..
ASM has also used the Camaloon promotional merchandise to recognize and thank their teaching community during Teacher Appreciation Week. ASM gifted personalized cotton drawstring bags to each one that read: “Proud ASM teacher”
Likewise, during its winter Read-a-thon initiative, ASM rewarded its top readers with special buttons to recognize them for their achievements.
To maintain a sense of community even during the summer, when school is out, ASM has created initiatives for students, families and teachers to demonstrate their ASM pride.
To facilitate this, at the end of the school year, the school gave away its personalized beach tennis rackets, shoppers and inflatable beach balls to the teaching, parent and student community. All were encouraged to publish their holiday photos using the personalized ASM gadgets. Check them out on AM’s social media channels (Facebook and Instagram).
For more information about the American School of Milan visit their website www.asmilan.org and follow their social media!