How to Successfully Sell Merch on TikTok

If you’re looking for the best social media platforms to promote your own merch – look no further than TikTok! With more than 100 million active monthly users in the US alone and an average daily view time of almost 70 minutes1, TikTok is the place to sell your merch. Now that Tik Tok partnered with Shopify, selling merch to a massive target audience has never been easier. Interested?

Why you should start selling merch on TikTok

If the stats above aren’t enough, here are some other reasons why TikTok is superior to other platforms when it comes to selling merch.

Globally, TikTok has over 500 million monthly users.2 Yes, you read that right. It started as a super popular platform for Generation Z and the Millenials, but more and more other audiences like Baby Boomers, parents, grandparents, and celebrities have joined in. What makes it so popular? User-generated content.

This is not the platform where you force ads, nor is it advised to use the same sponsored content for Instagram, Facebook, and TikTok as it will not be successful on this platform. TikTok is by far the most popular type of social media and gives you full control of selling your brand to your customers!

Because it’s all about that TikTok video content

Promoting and selling your own merch is usually a hustle, from finding the right products and audience to finding the right platform. TikTok is the perfect platform for that because it makes it all hustle-free. TikTok is a great place to start promoting your merch as you’ll have no base cost, no sign-up costs, and videos are easy to create. It is a low-risk way to start making money!

You can add that link to your profile and then mention where it is in your videos. This allows your followers to always know exactly where to go to find your products instead of having to find old videos.

TikTok videos that appeal to the audience are the core of this platform and the essence of the TikTok content. Create videos that are engaging, use voice effects, popular music, and stay consistent with your video content! If you’re not quite sure where to start, look at other TikTok creators.

TikTok Tips for selling your customized merchandise

Create engaging content that encourages more followers and promotes brand awareness. If you’re not sure where to start, look at the Discover tab in your TikTok app or scroll through the ‘for You’ section of your TikTok account. Here you can see what other TikTok users are doing, how they promote merch, what kind of short videos they have trending, and even see other users’ success stories. You can also see what’s going viral, and search for keywords or relevant hashtags that are related to your brand, business, and merch.

The main goal is to drive lots of user-generated content (UGC), which promotes brand awareness, leads to trust, and consequently, can drive sales.

Generate user content on TikTok: your best bet

There are many fun tools, from music to filters and video effects, you just have to engage your audience. Create your own brand’s hashtag challenge and encourage users to join in. Make the hashtag easy and memorable. Lip syncing is super popular! Use trending music to create videos and use other promotional content such as running a contest! Join in a viral craze, it will also help increase visibility for your videos and could expand your user base to hundreds of thousands TikTok users.

Partner with influencers using TikTok Creator Marketplace. It contains a large creator fund, thousands of TikTok creator profiles that you can filter to find the perfect fit. Partnering with a relevant influencer can open up your brand to a large audience and really increase your income stream!

Leverage TikTok’s paid ads, so that customers can buy your merch right away.  Don’t forget that the TikTok users are still mostly Gen Z and Millenials, so when you create ads and when you create your own products, think of the target audience! And of course – create designs that resonate with your customers.

TikTok benefits

Using a visual platform such as TikTok gives you many advantages. First of all, you can promote custom merch by your own brand, in your own videos. A broad audience will be able to see exactly what your merch will look like in person. Video views are much more efficient in generating sales.

It is very easy to sell your merch on TikTok by simply linking to your eCommerce store, such as Shopify. Even if you have a small following, you can still start making money using TikTok. All you need is a TikTok profile, some dedicated and engaged followers, even just a small audience, and your own merchandise! How to capitalize on this and make money on TikTok? The short answer is Yes, using Print-on-Demand dropshipping partner.

How to sell merch on TikTok: step-by-step

Here are the steps to starting your Print on Demand business and selling merch on TikTok!

1. Sign up for a free Camaloon account.

Create your free Camaloon account to start creating your custom products. Use our custom mock-up designer and see all your high-quality designs come to life.

2. Create an online store with the Shopify eCommerce platform

3. Connect your Shopify store to Camaloon.

If you have a Shopify account, just link the account with Camaloon. If you don’t have a Shopify account yet, you’ll be able to open one and then link it to Camaloon. After using one of our easy one-click integrations to connect your Shopify store, Camaloon will synchronise your selected products to your store. This also includes any content that goes with the product: images, prices, descriptions, and tags.

4. Get the TikTok app on Shopify App Store

5. Create a TikTok account and set up your profile.

Once you create an account, you are automatically tagged as a personal account. You need to switch to a business account. Besides enabling you to sell merch, a business account also enables you to access professional stats such as performance and audience data, video showcase, commercial music library, and other analytics data.   

6. Install TikTok Pixel to your store.

TikTok Pixel enables you to make your shoppable TikTik videos and run optimized ads. 

7. Sell merchandise on TikTok!

For example, put your brand design on t-shirts, hoodies, tote bags, or whatever else you want! Sell clothing that will appeal to your target audience. You can sync your store’s product catalog to TikTok and feature a shopping tab on your TikTok profile. Include product links in your videos that point directly to product pages in your store so customers can make a purchase. Sell directly to your followers, and watch your sales increase, as you get an influx of more and more money over a certain period.

Count on Camaloon to create TikTok merch

Print-on-demand (or POD) is a concept where you sell your own custom branded designs with zero capital! Simply take your design, go on the Camaloon website, upload the design and create a large variety of custom merch. Promote your merch in your TikTok videos and boom – you’re selling your own brand. It’s as simple as that!

With Camaloon, you can use all that TikTok traffic and turn it into added revenue. And setting up your dropshipping print-on-demand store with Shopify is as easy as a few clicks.

Start your own online store completely risk-free. Sell a full catalogue of customised products to your audience, without any initial investment or inventory. Products are printed as soon as an order is made. You can focus exclusively on growing your brand. We, the suppliers focus on the rest.

Camaloon takes care of manufacturing your designs, packaging, and shipping your orders straight to your customers in record time. Selling merch on TikTok is easy. Begin your TikTok journey and start selling your own merchandise. Just tell us what merchandise you’d like and we’ll take care of the rest!

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