A sticker campaign with soul

Hayley Goleniowska is your typical working mother, trying to find time to balance work and life as well as give her kids the best possible upbringing. But then again, there is nothing typical about a woman who has spent years campaigning in the British parliament, mainstream print media and online for greater understanding and support of individuals with Down’s syndrome.

Her blog, Down Side Up, began as a means of sharing her personal story as a parent of a DS child, but quickly became a hub for activists everywhere striving to create a more inclusive society.

As part of her strategy to raise awareness of the condition and encourage empathy, Hayley commissioned Camaloon to produce a sticker that will seal envelopes of the book her company ships globally and offers as a takeaway at conferences. “The book was written by our now 11-year old daughter when she was 9,” Hayley explains. “It talks frankly about her day-to-day with a sister with Down’s syndrome.”

Camaloon is proud to have been a part of such a high-calibre initiative that has done so much to educate and offer support to people and their families affected by the disorder. It is precisely through raising awareness and caring for individuals that many born with Down’s syndrome are enjoy a high quality of life.

/ federico