The TikTok Branding Guidelines for Selling Your Apparel

For most businesses, it’s hard to get their brand noticed. In the creator world, expanding to eCommerce is a great way to bring in revenue selling apparel. At the same time, you own the process and connect with the target audience.   TikTok is a popular destination for short-form mobile videos that enable companies to do just that. With TikTok, you create original content that helps your brand visibility while freely expressing personality. However, brand content is the responsibility of the TikTok creators and their partners. And, it must follow all the TikTok brand guidelines.  

Image showing TikTok app

Why Sell on TikTok?

Every business has a creative side. In fact, it’s the creativity inside every business that moves things forward. Your crazy ideas and your experiments are what draw the target audience and new fans. They are all welcome on TikTok For Business, in a way that’s different from any other social media platform. This new platform took the world by storm with its trending hashtags and hashtag challenges. Users create original content that

TikTok is the most-downloaded social app worldwide with more than one billion users¹. The app is available in over 150 countries. It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29².  Stepping into this diverse market can be a lucrative opportunity for brands. However, you must create content using the right TikTok marketing techniques.

Image showing TikTok users

What apparel to sell on TikTok?

All apparel is the bread and butter of TikTok creator merchandise. Your branding such as logo, catchphrases, or artwork on t-shirts, hoodies, and tote bags is an ever-present staple offering in TikTok videos.  Starting with a small collection is a smart idea as your target audience on social media will decide on products they’d like to see. You can always ask them directly or, pay attention to their comments. 

How to sell your apparel: TikTok Branding guidelines

1. Sponsor Branded Hashtag Challenges

Sponsoring a branded hashtag is the most effective way to get your brand identity in front of wide masses, including your target audience.  The TikTok Hashtag Challenge Plus is when you ask your users to create user-generated content (UGC), or, to put their spin on your challenge. This is basically, a creative and engaging way to create ads.

First, create a challenge. It can be anything from dancing to lip-syncing or using the newest TikTok trending effects. Then, create a paid-for hashtag with a specific landing page as a CTA, to direct your users towards a sale. TikTok allows in-app shopping for the hashtag, so viewers can buy directly from the app. The challenge will be visible on the Discovery page, the main hub for TikTok challenges and trends, which will drive more views.

Image showing a TikTok challenge

Why use branded HTCs on the TikTok social media platform?

When compared to traditional online marketing, HTCs have far more impact and reach for your brand. In fact, according to TikTok, branded HTCs have a 17.5% median engagement rate, compared to less than 1% on other platforms. HTCs get users’ attention on social media because brands are able to deliver content that people want to see.

Branded HTC videos are present as regular in-feed content. This means that users can engage with challenges, like videos and create their own spin on them, without feeling like you’re marketing to them. Also, when you are launching a branded HTC, engagement with an army of creators and influencers will give you the jumpstart you need to get your brand out there fast.

Anyone can try out the organic virality of a video by creating a hashtag challenge and simply hoping it goes viral.  However, when brands sponsor a hashtag challenge, it is incredibly effective.  It boosts awareness, drives engagement, and builds a bigger fanbase.

Image showing a musician

TikTok branding guidelines for music

Music Sound is key on TikTok and is used in every video challenge.  Instead of or in addition to music, unexpected sound effects can also be a breakthrough. Things like mismatched sounds to actions, lip-syncing, etc. Music is what enables TikTokers to view ads without even noticing it. It’s a great example of how brands can make TikTok work to promote themselves and their services.

All users have access to the Commercial Music Library tracks in the TikTok Sounds library. However, business accounts can only use music from the Commercial Music Library.  This has been set up this way to avoid the use of copyrighted material for promotional purposes. Anything that is automatically detected as copyrighted music will be muted, as per TikTok’s copyright policy.  Or, it can also be prevented from being uploaded altogether.

Still, there is a possibility for a business account to use sounds beyond the Commercial Music Library for their promotional content.  But, they need to obtain the appropriate music licensing rights for its use on TikTok.

2. TikTok branding guidelines for shoppable videos

In 2020, TikTok integrated Shopify’s eCommerce merchants with TikTok’s growing audience. This way, Shopify merchants can connect their shops to their TikTok for Business accounts and sell products on TikTok directly, through in-feed shoppable videos and ads.  This is a great way to grow your sales and brand identity through your TikTok channel.

Influencer shooting video footage

Let’s see: TikTok branding guidelines in details

Video footage should be filmed in a workplace setting or feature hints to the business (i.e., logos, branded accessories, products, etc.), but make it energetic and fun. Creative editing, trick cuts, interesting transitions, effects and dancing are a few examples of how to keep videos entertaining.

The goal is not to make a video that resembles an ad a brand would make on another platform but to behave natively as a creator on TikTok. That brand or business authenticity is what gets brands noticed. Videos should always be shot in a vertical 9:16 format to stay true to the platform.

3. TikTok branding guidelines for paid advertising

TikTok’s paid advertising is a great way to promote your company and get more followers. To begin creating ads, you need to know what you’re working with. To create content, you must specific guidelines. One of them is that you must always make the TikTok brand clearly visible in all your video ads.

Specs and dets of TikTok Branding Guidelines

Image files and be JPG or PNG only, while video files are only allowed in the MP4, MOV, MPEG, 3GP or AVI format.

The aspect ratio for videos must always be 9:16, 1:1 or 16:9.  The image resolution of 1200×628 is recommended, but not necessary. Video duration must be from 5 to 60 seconds, and the video resolution must be either 720×1280 pixels, 640×640 pixels or 1280×720 pixels.

image showing brand name

The displayed brand name in an ad must be between 2 and 20 characters. However, if you’re advertising an application, you can use 4 to 40 characters.  Your ad description must be between 12 and 100 characters. You cannot use emojis in your description.

When creating video ads, make sure to use audio. Since TikTok is an audio/video platform, it makes sense to create relevant content that’s focused, but fun and easy to promote. Feel free to use voiceovers, background music, and special effects audio, as it can help make your video ads more effective in your promotion.

Count on Camaloon

When it comes to apparel, you can either have someone else produce and ship the items or do it yourself.

In most cases, the easiest way to get started is to try print-on-demand service companies, such as Camaloon.  Choose or upload your design, we print it on the product of your choosing, then we take care of shipping for you.  You don’t have to run around sourcing t-shirts, worrying about keeping an inventory or taking care of shipping. That’s a very helpful value that gives great results. Print-on-demand service is also a great way to test your audience and find out what your consumers respond to. It’s a low-risk way to start selling merch your followers are interested in.    

TikTok is a source of an excellent digital, word-of-mouth campaign. Posting frequently user-generated content on your TikTok feed can catapult your brand to TikTok’s popularity. By having other followers and account users engage in popular challenges you created as part of your business objectives, you can gain brand popularity and boost your account followers, general audience and sales drastically. Just being present on TikTok, as a brand, is a fun way to reach a wider audience and create customers’ trust in your brand. You just need to follow the TikTok branding guidelines. As for your apparel – count on Camaloon.  Let us know what you’d like, and we’ll make it happen!

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