Car stickers are a fantastic marketing tool! Sticking your logo, information or messages on cars and other vehicles does wonders for brand awareness. Vehicles travel from one location to another, displaying your brand to large audiences. Many people spend a lot of time on the road, and whether they are waiting at a light or passing by, their eyes are naturally drawn to things displayed on other vehicles.
Personalised car stickers have to communicate a message quickly, clearly and usually from a distance. A thoughtfully designed car sticker will also make your company appear professional and set you apart from the competition. Not everyone is a design whizz, but there are some tricks that can help you design a good car sticker on your own. Here are some excellent suggestions.
1. Put the right amount of information
An effective car sticker should include your company name, your contact information and the basics of what you do. You don’t want to have too much going on, so don’t list every single service or product. Be clear and concise.
2. Use the colours and fonts of your brand
Use the colours of your brand and the font you use on your website and other marketing materials. Don’t go too crazy with the colours. Use two or three tops. Make sure your fonts are easy to read from a distance and your colours contrast.
3. Use your business slogan
If your company has a slogan, put it on the sticker. If you don’t have one, consider coming up with one that will easily stick to people’s minds. It needs to be easy to read so keep it short and simple. You can use humour to show that you are approachable or include only part of a message to make people curious about the rest.
4. Use graphics and images
Maximize your logo to catch the attention of potential clients. Use clipart or silhouettes. If you want to use images, make sure they are in high resolution. A fuzzy or grainy image on a company vehicle looks unprofessional. You want the branding on your vehicle to reflect the high quality of your work.
5. Pay attention to the composition
We talk about great composition when all the individual elements, your text, images, graphics and colours come together to form a cohesive design. You have to arrange your elements in such a way that the end result is both visually appealing as well as functional and effective.
The focus of your sticker should be on what you’re trying to say. Find a way to draw the viewer’s attention to your design’s most important elements first. You can use leading lines and contrasting colours to draw their attention or make the most important elements larger and bolder.
6. Keep it simple
Don’t clutter your sticker with too much information or too many pictures. Keep it clean and neat. People passing by don’t have time to read walls of text or study a gallery of pictures. If you make your sticker visually complicated, too many elements will compete for the reader’s attention and they will miss the point.
7. Make sure the print is perfect
This is where Camaloon takes over. We use state-of-the-art technology to print stickers with vibrant colours and fine details. You can expect our stickers to last a long time because they are weatherproof, waterproof and UV resistant.
The bottom line
Car stickers can be an excellent way to promote your business. There are multiple factors to consider when putting together the composition of your sticker. When people start playing with design, they often end up with too many elements that fail to do their job — deliver a message. When it comes to sticker design, less is more. Prospects see your sticker for just a few seconds, so you need to make sure you have the right amount of information and graphic elements. And all of them have to work together to be effective. Once you begin to understand and apply these tips, your designs will improve dramatically.