Branded promotional products are the key to the organisation of a marketing campaign. Without them how are you going to stay ahead of all your competitors?
It is simple, people will not know of the existence of your business if you do not promote it properly. They will not have the actual chance to get curious or even to hear about it from someone else if you do not publicise your business well enough. Merchandising is the perfect game-changer your company needs.
In this article, we will go through some of the different types of design that can be used to efficiently personalise your promotional products. Understand the power of personalised merchandising and how and when it will be best to use them to communicate with your potential customers.
Different types of campaign
A marketing campaign is that plus that will help your business reach new milestones and customers. When making a marketing plan it is very important to set your objectives. From reaching your target audience, encouraging customers to benefit from your products and services, attracting new customers, persuading your pre-existing customers to keep on buying from you. For example, why choose personalised promotional keyrings or something else ?
It is important to understand where and when your marketing plan is going to take place. It could be during a conference, inside your shops, at the commercial centre, at the market or during a trade event. Also, is there something else you need to promote besides your business? Something like a new product, a new service, an event, discounts, a new shop.
The purpose of a marketing campaign is the message that you want to send out. Sending out a message keeps you in conversation with your customers. That is why marketing campaigns are so necessary.
Different types of design
Depending on the promotional products that you are interested in purchasing for your marketing campaign there are many things you will still have to think about. One of these is which types of design should I apply to my promotional products?
To answer this question here is a quick list of the different types of design you can apply to your promotional products:
- Brand colours
This can also be an important moment to review your business visual identity and understand if it allows you to express what you need to communicate to your clients. Those elements are the first impression clients and potential future employees will have of your company. They help you connect and explain who you are, what you do and why they should be part of your community.
It is of extreme importance to know precisely what those different types of design mean. We will here briefly explain them to help you understand which one can best suit your needs.
A business logo is something of great relevance. It says who you are and what you do. It is important to use it appropriately and apply it to the right merchandising.
Many companies tend to put their logos on everything without realising that they should be more careful with it. Too much of a good thing is bad!
If used in the wrong way, a logo stops being useful for your marketing purposes. So, pay attention to the details and make sure you have good enough reasons to put a logo on it. Otherwise, it might backfire.
A slogan is something else that can be very important to apply to your promotional products. Again, make sure the slogan is coherent with the object and the message that you want to send out to your employees and customers. This will define your brand.
Sometimes the best option is just to personalise your promotional products with your brand colours. Something more subtle but still important to communicate your identity. If you want to give away everyday use objects like keychains and bottle openers it might be the right choice to make an impression and make people curious.
The type of font and style you use might be enough to personalise your product. We have made a list you can check out for some of the best fonts for your promotional products. Typography will come in handy on different occasions. Whether you want to write the name of new events, of a service or product, a personalisation for you clients or co-workers.
A business needs to make a statement to thrive. Through the personalisation of your promotional products, you can make everyone understand who you are, what you do, where and how you do it. In this way, people will be able to recognise you and to be willing to come purchase from you and understand what you do and why you do it.
The way to make this happen does not rely on simply buying promotional products, but instead on designing them according to your visual identity. Personalising these products is the most important thing. When you give away a piece of merchandise you want people to relate it to your business identity and learn more about you.