Hottest Merch in the Game — Here’s What and Who We’ve Found

As 2022 approaches, it might be time to think about new goals and challenges. If you’re considering opening a merch store, you’ve come to the right place to get inspired. We analysed the trends in the merch industry in 2021 to compile a list of the most popular items to sell and people who sell them with great success. Here’s what we’ve learned.

Hottest merch in the game

The hottest merch in 2021

We expect that the most popular merchandise in 2021 will continue to sell in 2022.


T-shirts are still the hottest merch products out there. In the hands of someone creative, a plain T-shirt can become a sought-after item for which people are willing to pay a competitive price. Influencers usually add their signature logo, a slogan or a quote to a highly-available wholesale T-shirt to make it unique, and then sell them online.

Merch T-shirt for women


The hoodie, a street fashion staple, is the second most popular item. Hoodies are made of soft materials that are warm and comfortable, making them ideal for cold winter days. They are large canvases for artists, and many people are willing to pay good money for a hoodie with a unique design.


Just like their hooded relative, sweatshirts are soft and warm, and their size allows for a lot of creativity. Such a useful item with a great design has the potential to be a big seller.

sweater merch


Hats are accessories that never seem to go out of fashion. They are super trendy and a great tool for making bold statements with personalised prints and designs. They highlight a person’s style, especially when paired with a cool hoodie or T-shirt.

Tote bags

Tote bags have been popular for several years, with an emphasis recently placed on using sustainable materials in their production. They’re useful, stylish and provide a large printing surface for really creative designs.

Model with a merch tote bag

Phone cases

The number of mobile devices in use globally is expected to reach 15 billion by the end of 2021, so it’s no surprise that phone cases are in high demand. Personalised phone cases, like handbags in the past, are now statement accessories of fashion influencers, with many of them offering their own phone case line.


Coffee mugs are pretty great and everyone has one they feel particularly attached to. Most influencers include mugs in their offer, and their fans continue to support them by purchasing these usually witty mementos.

Inspiring merchants in the United Kingdom

There’s a lot of competition out there but we managed to select some examples of online content creators and influencers who successfully sell their own merch.

Hearts by Tiana

Tiana Wilson is one of the UK’s most popular social media celebrities and the youngest girl to have more than ten million YouTube subscribers. She rose to fame by reviewing children’s toys, creating unboxing videos and filming travel vlogs. She sells personalised hoodies and T-shirts made of sustainable materials.


Olajide Olayinka Williams “JJ” Olatunji, better known as KSI, is a rapper, boxer and Youtuber. He is a co-founder and member of the Sidemen, a British YouTube group, as well as the online merch store Sidemen Clothing. Aside from rapping, KSI gained popularity by posting gaming-commentary videos. The Sidemen have a wide range of street-style clothing for different age groups and genders, and KSI promotes the merch in his music videos.

Emily Tube

Emily Cozmiuc, now 7, has had her YouTube channel since she was a toddler when her parents began uploading her videos so that her relatives could see her. Her videos quickly went viral, and she became crazy popular among children. Her channel focuses mostly on fun learning videos for kids around her age. Her merchandise, organic cotton kids’ T-shirts personalised with unicorns, princesses, mermaids and rainbows, of course, resonates with her target audience.

Patricia Bright

Patricia Bright is a fashion and beauty influencer who rose to fame by sharing tutorials and videos on her YouTube channel. She stands out from the rest with her impeccable sense of style and bold use of bright colours and has a sizable fan base interested in her beauty routines and fashion ideas. Her merch range is mostly T-shirts and sweatshirts.

Thatcher Joe

Joe Sugg, also known as Thatcher Joe, is Youtuber that got famous by posting videos of himself performing hilarious challenges and pranks. He’s a fantastic entertainer with a large and growing audience. And business! He developed a brand that includes clothing, accessories, stickers, calendars and many other products.

Create your own merch with Camaloon

If you are thinking about launching an online merch store, there’s no better time than now. With our online mock-up generator, you can easily add graphics and text to various products in our catalogue and create your own merch.

women tank top merch design

If you choose the print-on-demand option, you won’t have to worry about keeping inventory or packaging and shipping — Camaloon does that for you. There are no upfront costs, hidden fees or order minimums to worry about. You have the flexibility to experiment with designs to see what works best. You sell, and we take care of the rest, from printing to shipping all over the United Kingdom.

To conclude

YouTube channels and social media (especially Instagram and TikTok) have spawned hundreds of new mega-celebrities who aren’t ashamed to cash in on their fame. At Camaloon, we help online content creators and influencers on the rise to launch merch lines in a few simple steps. We have over ten years of experience producing custom merchandise, so you won’t have to worry about any potential issues and can instead concentrate on creating content and expanding your audience.

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