Whether you are a new business or an established one, you need to constantly promote your business online to stay competitive. Most people learn about companies on the web, and marketing your business online is the best way to reach potential customers.
There are so many ways to promote your business online that it can be overwhelming. Before you rush into hiring a marketing agency, consider what you can do without spending a fortune on expensive marketing services. It’s possible to create a digital marketing strategy and stay within reasonable budget.
Here’s what you can do to start marketing your business online or improve your current online marketing strategy.
Create a website
Any serious business should have a website. If you don’t already have one, you have to create a professional-looking website that will be the focal point of all of your marketing efforts. All your ads and social media posts should drive traffic to your website.
Use a website builder like Wix, Squarespace, Webnode or WordPress to build your own website. Your website should tell the story of your business: who you are, what you offer, where you are located, what your working hours are and how a potential customer can contact you.
Consider what other information your existing customers or prospective customers might need and make sure the site is designed to make it easy for them to find it. If you have social media accounts, add them to your website so people can follow you. Keep your website up to date by regularly adding relevant content.
If you don’t have much experience with web design and don’t want to spend time learning about it, you can hire a freelancer to design your website and structure your content for you.
Optimise your website for search engines
The practice of optimising a website to rank higher in search engines such as Google, Yahoo and Bing and generate more relevant web traffic is called on-page SEO. You can optimise your website on your own, but you will have to do a lot of in-depth research into how on-page SEO works and learn how to do keyword research.
To save yourself time and effort, you can hire an expert in search engine optimization to create your SEO strategy. An SEO expert will analyse your website to suggest improvements, do keyword research and add relevant keywords and phrases to your content so that your website shows up at the top of the search engine results pages.
Use Google ads
It may take weeks or months for your SEO strategy to yield results, so if you need more immediate exposure and have a sizable advertising budget, try Google Ads, Google’s paid online advertising platform.
Google Ads allows you to create online ads that will reach your target market. You set your ad to target keywords relevant to your business and people are most likely to use when looking for your products or services. When people search for those keywords, your ad will appear at the top of search engine results pages.
The best thing about Google Ads is that you only pay when someone clicks on your ad. You can set a budget that works for your business and choose how much you are willing to pay for your ad to appear when prospects search for a specific keyword.
Connect with customers through email marketing
Email marketing is one of the most powerful marketing tools you can use to promote your business. Sending promotional emails generates leads, increases brand awareness, builds relationships, keeps customers engaged between purchases and ultimately grows your business.
A successful email marketing campaign begins with the collection of email addresses from people who are willing to receive promotional emails. Never send emails to people who didn’t express their interest in receiving them. We all hate spam and spamming people won’t get you anywhere.
The next step is creating compelling content that keeps people opening your emails. Make sure that anything you send to your potential and existing customers is relevant and useful. Inform or educate prospects and customers about your products and services and link to valuable resources like a great blog post or whatever you think your target audience might appreciate.
Create Facebook business page
Despite the growing popularity of Instagram and Tik Tok, Facebook remains the most popular social platform, and millions of people use it to find products and services, locations and working hours. Boost your online presence by creating a Facebook business page. A well-managed and used Facebook business page is a free way to promote your business.
Your Facebook business page helps people to find you and is a fantastic place to build a relationship between your brand and your target audience. Post interesting content that is relevant to your business, share links and videos, organise giveaways and engage in conversation with your followers to show them the human side of your business.
Having a Facebook business page is particularly useful for small businesses because it’s easy to set up and free but still broadens their reach. Many small businesses settle for having just a Facebook business page but it’s always a good idea to use a Facebook business page to direct traffic to your website if you have one.
Use Facebook ads
Facebook ads are not free, but they are reasonably priced and should be a part of your marketing strategy if you have a Facebook business page. Anything you post on your Facebook business page can be turned into a Facebook ad.
To use Facebook ads effectively, you must first understand your target audience. You target your people based on interests, age, gender, geographic location and so on. Facebook ads are especially useful for a local business that wants to reach out to nearby customers. You can experiment with small amounts of money to see which ad works best.
Use influencer marketing
You can love them or hate them, but you can’t deny that influencers do wonders for brand awareness. They have an army of loyal followers, most often on Instagram, who trust their recommendations more than any other form of advertising. A serious influencer will promote your business only if collaboration with you appears to be a natural fit, and, of course, they will charge you for it.
Small business owners often don’t consider influencer marketing as an option, but even if you are a small or local business, you can find a so-called micro-influencer. Micro-influencers have fewer followers but usually a well-targeted audience and are more likely to fit your marketing budget. They can create content for social media that will resonate with the right people and include a link to relevant content on your website to increase your website traffic.
Create a blog and publish high-quality content
Creating a blog on your website and posting relevant, high-quality content on a regular basis should be a major part of your digital marketing strategy. When it comes to search engine rankings, content and blogging are crucial because they generate organic traffic for your website.
Blog about what you do, establish yourself as an expert in your field, promote your products and/or services and offer advice to your readers. Share your blogs on social media platforms or via email to gain visibility.
Creating content is not easy for everyone. If you don’t feel like this is something you are good at, consider hiring a content writer to do it for you. A good content writer can imagine your ideal customer or a buyer persona, incorporate relevant keywords and write blogs that will appeal to your target audience.
In a nutshell
It will take some time for you to master online marketing and develop a successful marketing strategy. It’s important for you to get some insight into how on-page SEO works and what you can do to push up your website’s search engine ranking. Take advantage of social media channels, post regularly, interact with followers and consider using paid ads. If your marketing budget allows it, hire influencers to promote your business. Connect with customers via email and attach your blogs to increase traffic to your website and keep your customers engaged. If you apply yourself and use the right tools, your marketing efforts will surely pay off.