You want to buy keychains, but you also need to personalise them. Here at Camaloon, we try to help our clients find the most efficient solutions for their business.
For this reason, we here explain the main characteristics and differences between the printing technique options available to personalise keychains.
All printing techniques are special and convenient in their way. However, to make the right choice for your business, it’s best to have all the information before printing.
Let’s discover them together!
We offer four different types of printing techniques to personalise keychains.
- Silkscreen Printing
- Digital Printing
- Sublimation Printing
Let’s analyse them one by one in order to understand all the characteristics of each one of them.
More than a printing technique this is an engraving technique. By using a laser beam the design is drawn on the keychain material. The latter is exposed to the laser and heated. The laser tears off the layers that are needed to cut away to create the design. The material evaporates leaving you with the perfect keychain.
Engravings are permanent and precise. Your design, typography or logo is going to be perfectly detailed. If you were looking for something classy and unique, you better choose laser-engraving.
To understand if this is the right option for you it is essential to also understand a couple of things. Since its laser-engraving, it is not possible to choose colours. Your design is going to have the colour of the material you will choose. It is more expensive than other printing techniques. The price is justified by the quality of this technique features.
At the origins of the printing technique, you will find silkscreen printing. Also known as serigraphy and screen printing, this printing technique has been around forever. Not only it still is in use today, but it is the most used technique to create promotional products.
A frame is created and by pressing the ink through a mesh onto the material the design is printed. The ink is pushed one way to adhere to the material and then is pushed the other way to be taken out.
The system works with one mesh, one colour. So only one colour can be used for each mesh. Some parts of the material are protected by varnish so that the passage of ink is blocked.
Since screen printing is based on a repetitive system this makes it very budget-friendly. Once the frame and the mesh are prepared the design can be reproduced an infinite number of times without ever losing quality. This technique can use Pantone colours and can guarantee long-lasting prints on every type of material.
Because of the need to create the mesh, it is not the right printing option for small and urgent orders. Also, the number of colours that can be used goes from 2 to 6 colours per design.
This printing technique is also known as DTG (which stands for Direct To Garment). It functions as an inkjet printer you might have in the office. This technique uses four ink colours, cyan, magenta, yellow and black, also known as CMYK colours.
The printer personalises the item directly. The design is imprinted digitally as the colours are automatically mixed to duplicate the design’s colours.
Some of the advantages of the DTG printing technique are that it is fast, perfect for urgent orders. There are no colour limitations. This meaning also that you can also print high detailed designs and photography.
On the other hand, if ordering in bulk DTG can result to be more expensive than serigraphy. Plus, it cannot be used to print 100% quality Pantone colours.
Last, sublimation printing uses a specific heating system. The printing is more of a heat press that happens at least at 160° degree Celsius. Going from solid to gaseous phase the design is printed onto the material penetrating it and permanently printing it.
With this printing technique, our clients can print any combination of colours they prefer to pick. Even photographs are possible! This type of print is extra resistant since the ink becomes part of the keychain. Any type of keychain model and material can be used with this technique.
The only two limitations of this printing method are the fast that to heat print the keychains will have to be either white or light coloured. Secondly, this technique is more expensive than screen printing and digital printing.
The right printing technique
Now that all of these different characteristics have been gathered you can decide the best options for you and your future keychains.
We suggest basing your choice on some ‘key’ factors:
- Target audience
At Camaloon we are always available to clear your doubts and help you find the best choice for you and your business. So, do not hesitate at contacting our team of experts. You will surely be able to find you’re the perfect match.
If you are looking for examples and something that can inspire your marketing campaign check out our article on 6 styles of keychains to let your business stand out in unique ways.