Black Friday is an annual shopping day that takes place on the last Friday of November. Retailers offer significant discounts on that day, both in-store and online. The Monday following Black Friday is known as Cyber Monday, and it is the biggest online shopping day of the year. These days mark the start of the Christmas shopping season. As they approach, here’s what you should know if your want to benefit from this shopping madness.
Why “Black Friday”?
The term “Black Friday” was coined in the early 1960s by police officers in Philadelphia who started using it to describe the chaos in the city that broke out on the Friday after the Thanksgiving holiday (fourth Thursday in November). A lot of people came to the city after Thanksgiving to do their holiday shopping, and the police had to work longer hours to deal with the crowds and the resulting traffic.
In the 1980s, this day became one of the most successful days of the year for retailers in the US, and they started to use the term to refer to their great sales results, i.e., being “in the black” (as opposed to being “in the red” or losing money). What began as a single day quickly grew into the weekend — the Black Friday weekend.
Black Friday 2021 falls on November 26.
Why “Cyber Monday”?
In the early 2000s, major retailers in the US began to notice that many people, who were probably unable to do their shopping on Black Friday or during the Black Friday weekend, started browsing for online sales the following Monday. That’s why many retailers started offering a convenient online alternative to Black Friday — Cyber Monday. On Cyber Monday, you can find deals that weren’t available on Black Friday, and it’s not unusual for Cyber Monday to turn into a Cyber week.
This year, Cyber Monday falls on November 29.
What about the UK?
Just like the US or any other country these days, the UK is not immune to great sales events. Most UK retailers join the frenzy by offering price cuts or special deals. Shops remain open from early in the morning until late at night. Black Friday and Cyber Monday are an opportunity for everyone, not just the biggest retailers.
What do people buy on Black Friday and Cyber Monday?
On Black Friday and Cyber Monday, people mostly look for great deals on:
- beauty products
- health products
- small home appliances
However, no matter what product you need, there’s a great chance you will find it discounted somewhere.
Useful tips for organising Black Friday and Cyber Monday sales
1. Plan well ahead
It’s important to start planning for Black Friday and Cyber Monday sales as early as possible. Plan your creative marketing content, social campaigns, blog posts, landing pages, promotional codes and other content ahead of time. When the clock strikes midnight, you need to begin selling right away.
2. Set your goals
Every marketer and business owner has their own definition of success, so spend some time setting some goals that you want to achieve to feel successful.
Black Friday and Cyber Monday have grown in popularity because they are built on the idea of quick and large profits. However, you are not required to strive for a 200% increase in sales in order to participate. Try to achieve what you believe is a realistic and attainable objective.
3. Select the right products and discounts
Choose the products you want to offer on Black Friday or Cyber Monday. Don’t choose products at random; find out what your customers are interested in.
Next, decide how much you would like to discount your products. Provide targeted discounts while preserving a specified profit margin on each sale made. Here are some examples of great deals:
- Buy one, get one free
- Buy two and get the third 50% off
- Percentage discount
- Bulk discount
4. Build suspense
In the weeks leading up to Black Friday, consider sending out emails or posting on social media to let your customers know that major deals are on the way. Create some buzz. It’s important to make your customers feel that these will be more than ordinary or seasonal discounts.
5. Educate your staff
Customers are likely to have a lot of questions during the two sales events, so make sure your frontline employees are prepared to answer them.
6. Improve your website
To avoid your website crashing during these crucial days, make sure it functions properly and can handle additional traffic. Your website is especially important during your Cyber Monday sale.
Check whether your product pages provide all the information customers need to make informed purchasing decisions, as well as clear ordering steps. If possible, provide a variety of payment options.
7. Create a return policy
While accepting returns in brick-and-mortar stores isn’t a complicated process, returns are still the biggest challenge for e-merchants. Regardless of how you decide to handle returns, your return policy has to be clearly stated on your products and website.
8. Be prepared to work longer hours
To maximize your profit, you and your employees will need to be available to your customers longer than the standard 8 hours. During these days, you might want to consider adding extra personnel to your team.
To avoid missing out on sales opportunities, make sure your staff answers phone calls and replies to emails and social media messages promptly. Ideally, you should respond to all emails and messages within 10 minutes of getting them. There should always be somebody available in live chat as well.
9. Analyse and learn
Your work does not end with the end of Black Friday and Cyber Monday craziness. When the dust has cleared, it’s time to evaluate what worked and what didn’t. Jot down ideas for next year’s Black Friday and Cyber Monday deals while your impressions are still fresh.
Camaloon’s Black Friday deals
Camaloon specializes in producing high-quality promotional products and corporate gifts. This year, our Black Friday offer includes:
- 50% discount on pens
- 20% discount on organic and recycled bags, cups and bottles
- 15% discount on coasters and backpacks
- 10% discount on T-shirts, sweatshirts, stickers and magnets
- 5% discount on mugs and keychains
Camaloon’s Cyber Monday deals
We won’t let you leave empty-handed on Cyber Monday, either. You will receive a discount code that will save you money.
If you spend between €60 and €150, you will receive a €10 discount. You will receive a €25 discount if you spend between €150 and €500, and a €100 discount if you spend more than €500.
Retailers begin preparing for Black Friday and Cyber Monday many weeks ahead of time. Most online retailers optimise their websites well in advance of Black Friday and Cyber Monday, as well as subscription forms that allow customers to sign up to be notified of all the best deals. Preparing for these shopping events takes more than just slashing prices, and any serious business should have a strategy in place. By selecting interesting products and offering great discounts, any business, no matter how big or small, can benefit from Black Friday and Cyber Monday.